Thursday, April 17, 2014

Federation of Internet Alerts advocating Pictographs in Alerting

High level technical diagram for mobile pictograph alerting
High level technical diagram for mobile pictograph alerting
Almost one year ago, I had presented a concept on the use of "pictographs in alerting" and shared the evidence for the growing need for such an initiative. This was at the 2013 CAP Implementation Workshop in Geneva. The real need was to aid the linguistically challenged: tourist in a foreign country and illiterate. Moreover, it would remove the need to for messaging in multiple languages; especially in countries that are home to a multitude of races and languages.
Although the design was prescribed for mobile phones, given it's worldwide penetration over PCs, it does not differentiate between internet (data) or voice (SMS, Cell-broadcast) channels, it is adaptive. The idea is to use predefined EDXL-CAP elements to trigger the appropriate message. The message would indicate the urgency, severity, certainty, and event. However, the entire message is based on a set of logic determined by a larger set of EDXL-CAP elements.
The Federation of Internet Alerts (FIA) is a newly formed consortium that is collectively addressing those risk information presentation issues.  They are namely a group of public and private partners with a strong business inclination towards adverting. While was one of the pioneers to work with alerts in the advertising space, others such as ValueClick are also contributing to the initiative. They all have good intentions, namely with opening up their resources to alerting authorities to disseminate warnings.

Realize how Ad Exchanges and Ad Networks can push Life-saving warnings

FIA is currently in the process of standardizing how an alert message should be presented to an audience. Although CAP is a content standard, it does not address how the information should be presented. As my colleague: Eliot Christian (Special Scientific Adviser to WMO), authoring the standardization guidelines, states: "the need for FIA messaging guidelines in the presentation of public warnings arises because different online media will be presenting warnings across overlapping audiences. That means people online could receive inconsistent presentations of warnings for the same event. Inconsistent presentation of warnings can be confusing, and confusion is dangerous in life-threatening situations." I am currently reviewing their first paper on the guidelines.

No comments: